Facebook-owned instant messaging platform WhatsApp on Thursday has launched a separate business app designed for use by small businesses to more easily connect with customers. It is called WhatsApp Business .
A month ago the application was available in beta version . For other countries and in India the app will roll out in the coming weeks.
WhatsApp Business adds key features like dedicated business profiles for details like email address, business description, store addresses, and website; smart messaging tools like greetings, quick replies, and away messages; and metrics for how many messages were sent, delivered, and read.
“People will know that they’re talking to a business because you will be listed as a Business Account. Over time, some businesses will have Confirmed Accounts once it’s been confirmed that the account phone number matches the business phone number,” WhatsApp said.
For those who use a business number and a personal one, both the WhatsApp Business and WhatsApp Messenger apps can be used on the same device and registered with your different numbers. WhatsApp Business is also compatible with WhatsApp Web, the app’s desktop web browser client.
WhatsApp Business is free and available to download now for Android users, though there’s no mention of an iOS release yet. WhatsApp Business is currently available in Indonesia, Italy, Mexico, the UK, and the US, with a global rollout scheduled in the coming weeks.
WhatsApp Business will make it easier for companies to connect with customers, and more convenient for its 1.3 billion users to chat with businesses that matter to them.
over 80 per cent of small businesses in Brazil, WhatsApp helps them communicate with customers and grow their business. Hopefully it will be helpful in India and other countries too.
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