The start-up Industry has seen an emergence of some new names in the recent times and lenskart CEO Peyush Bansal is one such name. His flagship brand Lenskart is worth more than 400 crores. He made its mark in the online eyewear industry associating lenskart owners name with success and brand building. After finishing his graduation from the MC gill university in Canada, and masters in entrepreneurship from IIM Bangalore. Peyush started working for Microsoft. Lenskart established in November 2010 was the beginning of the success of Peyush Bansal’s journey as an up-and-coming entrepreneur.
Know Lenskart Marketing Strategy by Peyush Bansal Journey-
What is Lenskart?
Lenskart is the largest online e-commerce site dealing in lenses, eyeglasses, sunglasses and other allied services.
The vigorous marketing strategy of lenskart led to change in the mind set of people regarding buying of eye wear online. Increasing investment in companies working on either products or technologies that can help provide affordable eye care solutions to give quality service to its customers. Think about lenskart and the first thing that comes to mind is innovation.
Lenskart makes sunglasses, reading glasses, contact lenses and everything in eyewear categories. With chain of more than 400 lenskart stores in India, it is a dominant player in both online and offline market of eye wears.
How Lenskart Works?
Assuming that you are ordering your glasses online, lenskart offers glasses in 3 sizes of small medium and large. You can also buy standalone frames. Don’t worry if you do not have a prescription (in metro cities), lenskart offers a home eye check-up service where a trained optometrist will be there to assist you. If you have second thoughts about the products you have ordered the lenskart customer care has a 14 day no question asked return policy of lenskart.